Monday, 12 December 2011
Sunday, 11 December 2011
Versace Launching A Childrenswear Line!
Coming of the back off their collaboration with H&M, Versace are launching a kidswear collection named ‘Young Versace’.The line was launched Thursday at Pitti Bimbio, and features styles made for newborns through 12 years. Looks included plenty of pastels, Alice in Wonderland-themed print on onesies and dresses, tiered skirts emblazoned with white, yellow, and pink micro-orchids. Creating a visually unique and exciting display.
Wednesday, 30 November 2011
Teen Mags
Teen magazines are a way for a teenager to find news about the newest fashion trend. Advertisers, marketers and designers know that fashion is very important to most teens, so magazines are a very profitable way to persuade teens to purchase a particular fashion product. According to a Neopets Youth Study, eight out of ten teens read teen magazines each year. The same study also revealed that teens trust print media over any other media they consume. Teen magazines affect fashion because teens have a strong influence on what society wears.
Monday, 28 November 2011
Plastic
Massive pressures in school and among friends to look the best, a generation of girls are being affected. Poor body image, poor body esteem, mental health issues, and low self worth abound.
This is due to many teenages looking up to images of celebrities they aspire to look like!
Modern technology - Photoshop, the perfect body... that doesn't exsist!
Behaviour and attitude
Rebellion may also be acted out via fashion. Since rebellion is often a huge aspect of a teenager's life, it is not shocking that teens often use licentious or shocking fashion to rebel against their parents, their classmates, and/or society.
Relationships
Teens can be extremely conscious about overall image when it comes to sexual attraction. They will often exploit fashion as a means to attract a certain type of person.
Rebeling, Expressing, Individuality, Personality...
Fashion also provides teenagers a sense of identity by signaling which "grouping" they belong to ("prep," "punk," "goth," etc.). It may also signal a more independent or inclusive personality.
BODY and FASHION Conscious
One of the most important recent developments in advertising to kids has been the defining of a "tween" market (ages 8 to 12). No longer little children, and not yet teens, tweens are starting to develop their sense of identity and are anxious to cultivate a sophisticated self-image. And marketers are discovering there's lots of money to be made by treating tweens like teenagers.
Hobbies and sharing simular interests
Many teens pick up on fashion trends in an effort to stave off humiliation and mocking from peers. Poor fashion choices in the eyes of others can often be an open door to ridicule.
'Tween Idols'
Cultural icons, musicians and sports figures can always be found gracing the covers of teen magazines because household names have always influenced the way most teenagers dress. Most teen magazines, which have icons on their covers, also dedicate a "where to buy" page that offers potential buyers all the information they may need to purchase particular fashion products. Because fashion is used similar to the way we use language, teens want their peers to know the vernacular they are speaking in.
Thursday, 24 November 2011
Subscribe to:
Posts (Atom)